Welcome.
I help businesses with

  • websites

  • marketing & content

  • ecommerce

  • brand

Services

Services that always generate scalable value.

  • Create, migrate, or optimise your digital platform.

    I can help your organisation create and optimise ecommerce websites, customer portals, intranets, or migrate and integrate platforms and technology. Across insight, UX design, and agile delivery, I can lead a project to improve digital value using various off-the-shelf or bespoke platforms.

  • Plan and execute digital marketing strategies.

    I can help you plan and deliver high-quality and measurable digital marketing activities. Whether working with third-party agencies, internal resources, or my freelancer network, PPC, SEO, shopping campaigns, affiliate marketing, and social media marketing.

  • We generate clicks and we provide conversion focussed media to tell your sory.

  • Audit and optimise your brand.

    Whether collaborating with your agency or in-house team, I can provide data-led insights to inform your branding decisions and design supporting collateral that aligns with your overall company or organisational mission.

Past Clients & Projects

  • Morrisons

  • Barbour

  • Barclays Trading

  • Ideal Boilers

  • Snainton Golf

  • Kegel 8/Savanti Group

  • Sony Centres

  • Giacom Global Networks

  • Beal Homes

  • Kcom

  • NHS Digital

  • Yorkshire Accountancy

  • Elite Services Group

  • Belnded Products

  • Arco

Helping Ambitious Brands Grow Online

I help businesses plan, build and improve their digital platforms so they can grow with confidence. I’ve worked with major UK brands, retailers, startups and public sector teams to deliver results that last.

I specialise in:

  • Digital platforms – Building and improving websites, eCommerce stores, customer portals and intranets

  • Digital marketing – Clear, measurable campaigns across SEO, PPC, social media and more

  • eCommerce – From strategy to delivery, helping you convert clicks into loyal customers

  • Brand strategy – Defining who you are and how you show up online, with brand audits and positioning

Whether you're rethinking your online presence, launching something new or need expert help scaling up, we work closely with you to get the job done — without the jargon, fluff or endless slide decks.

Trusted by: Morrisons, Barbour, NHS Digital, Barclays Trading, and others.

About Paul Nickerson

For more than 20 years, I’ve helped organisations drive digital growth. I've delivered a large number of platform, brand, data and marketing projects which have given me expertise over a wide range of digital disciplines. I’m passionate about large-scale eCommerce, public sector initiatives and start ups. Please take a look at my services and experience and get in touch if you think I can help your business.

“Intelligent, committed and passionate about his work and creative at overcoming challenges.”

— Luke Lang, Co-Founder Crowd Cube

“Paul recalibrated the product management work-stream for our white label portal business with energy and precision.”

— Azar Dubois, BarcX Services (Barclaycard)

“Used Paul on a partner opportunity. He successfully managed the Product and Marketing work and we developed a sound proposition. He's extremely agile in his thinking and has a depth and breadth of knowledge.”

— Esther Dyer , Technical Change, Project & Programme Delivery Specialist - RBS Markets & International Banking

“Paul lead our brand update and then a 6 month CRO investment, great to work with, part of the team.”

— Florence Weeks , CMO Together Travel (Formerly Natural Retreats)

“A creative techy - bonus! .”

— Polly Sowden, Creative Director & Partner, Sowden & Sowden

“The quality of Paul’s work was impressive and he was good at bringing other staff members along the journey with him. He was a real pleasure to work with and I would highly recommend him.”

— Andy Press , CEO, b-things

“Paul lead our re-platforming and helped us significantly grow and scale our eCommerce business and was a great pleasure to work with”

— John Hinchcliffe, Managing Director, Snainton Golf

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Project idea? Click.