Welcome.
This is the website for Paul Nickerson a UK based digital product, brand and marketing consultant.
I’m passionate about selling online and generating value by crafting exceptional customer experiences.
Services
Generating scalable value across digital and technology.
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Create, migrate, or optimise your digital platform.
I can help your organisation create and optimise ecommerce websites, customer portals, intranets, or migrate and integrate platforms and technology. Across insight, UX design, and agile delivery, I can lead a project to improve digital value using various off-the-shelf or bespoke platforms.
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Plan and execute digital marketing strategies.
I can help you plan and deliver high-quality and measurable digital marketing activities. Whether working with third-party agencies, internal resources, or my freelancer network, PPC, SEO, shopping campaigns, affiliate marketing, and social media marketing.
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Uncover new insights from your data and customer analytics. I can help you harness the power of your data and leverage its opportunities to create value. Whether working with internal resources or third parties, I specialiSe in delivering data strategies for benchmarking and reporting that support investment and decision-making.
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Audit and optimise your brand.
Whether collaborating with your agency or in-house team, I can provide data-led insights to inform your branding decisions and design supporting collateral that aligns with your overall company or organisational mission.
Past work see all.
About Paul
For more than 20 years, I’ve helped organisations drive digital growth. I've delivered a large number of platform, brand, data and marketing projects which have given me expertise over a wide range of digital disciplines. I’m passionate about large-scale eCommerce, public sector initiatives and start ups. Please take a look at my services and experience and get in touch if you think I can help your business.
Looking to rev up your commerce
platform?
Get your free platform audit delivered either via email or Zoom call. Discover the strengths and weaknesses you never knew you had to make your eComm channel into a well oiled machine.
Retail, is detail.
What’s really happening in your online funnel? Lets leverage your exportable data to give you the confidence to invest in your channel.
“Intelligent, committed and passionate about his work and creative at overcoming challenges.”
— Luke Lang, Co-Founder Crowd Cube
“Paul recalibrated the product management work-stream for our white label portal business with energy and precision.”
— Azar Dubois, BarcX Services (Barclaycard)
“Used Paul on a partner opportunity. He successfully managed the Product and Marketing work and we developed a sound proposition. He's extremely agile in his thinking and has a depth and breadth of knowledge.”
— Esther Dyer , Technical Change, Project & Programme Delivery Specialist - RBS Markets & International Banking
“Paul lead our brand update and then a 6 month CRO investment, great to work with, part of the team.”
— Florence Weeks , CMO Together Travel (Formerly Natural Retreats)
“A creative techy - bonus! .”
— Polly Sowden, Creative Director & Partner, Sowden & Sowden
“The quality of Paul’s work was impressive and he was good at bringing other staff members along the journey with him. He was a real pleasure to work with and I would highly recommend him.”
— Andy Press , CEO, b-things
“Paul lead our re-platforming and helped us significantly grow and scale our eCommerce business and was a great pleasure to work with”
— John Hinchcliffe, Managing Director, Snainton Golf
