I'm Paul Nickerson, a hands-on digital consultant with 20+ years of experience delivering digital product, brand, data, and marketing projects across sectors including eCommerce, public sector, and B2B tech.

I’m collaborative, commercially focused, and easily slot into teams—agency, in-house, or client-side. I’ve led digital transformation programmes, platform migrations, CRO initiatives, and marketing campaigns, with a strong grasp of digital channels both strategically and tactically.

My experience spans senior roles at large northern businesses like ASDA, Morrisons, Barbour, and Giacom, as well as digital leadership positions in smaller organisations such as Digital Director at Pace Comms. I'm equally comfortable working at the coalface or reporting at board level, with a knack for motivating teams and delivering insight that drives action.

Based in East Yorkshire, I now focus on regional clients after years working in London. Outside of work, I'm a dad of three, community-minded, and editor of The Beverley Review. I’ve also served as a ward councillor, chaired East Riding Council scrutiny, and been a Non-Executive Director for the NHS Humber Foundation Trust.